We are restaurant operations professionals. Almost everyone on the Jimmy’s Egg management team started out working in an entry level position in some restaurant. So, rest assured, we understand restaurants and how to be successful. We take that same attitude when dealing with our franchisees. We are focused on providing our franchisees with a comprehensive support system designed to help you build top line sales and bottom-line profits.
It begins with location. Our experienced franchise development team helps you in the site selection process for your Jimmy’s Egg restaurant by assisting with the site review and analysis. We travel to your market at our expense to assist you and your broker in the site search process. We provide you and your broker with our site criteria, and reveal other demographic and local market factors that positively impact our best performing restaurants.
If you or your broker provides us with CAD drawings of a proposed space, we will design a conceptual store floor plan including a kitchen equipment and dining room seating layout. We will provide free consultation support to your local General Contractor. We use an equipment consolidator that provides all of our equipment and fixtures at national account prices. They also coordinate the shipment of all of the equipment and fixtures when the restaurant space is ready to accept it.
Our marketing department understands restaurant operations. We have designed proven local marketing plans specifically tailored for each store, introduced LTO’s with a specific intention to fill menu and margin needs, without adding a lot of new inventory SKU’s, or complex prep processes. Our new store support includes a proven grand opening tool kit, in-store marketing and point-of-sale materials. Ongoing marketing initiatives include a robust loyalty program with targeted digital campaigns designed to engage our loyal guests and social media campaigns that continue to grow our digital footprint and increase brand awareness.
Our operations staff is the best in the industry, and we specialize in teaching and coaching. To help your franchise prosper, our operational support begins before the first “egg” is even cracked. Our Operators provide you extensive pre-opening and initial opening support. We provide you with detailed pre-opening checklists and on-going restaurant evaluations will be conducted to help you achieve operational efficiency and long-term success. We even review store level operating statements on a line-by-line basis in an effort to give you valuable advice on expense control and provide pre-approved suppliers, operational and management tools.